Capital Markets · Distribution · Excess
There’s no nobility
in poverty.
The Floor is the firm’s capital markets and distribution arm. We don’t do whisper rounds. We don’t do second meetings. We pick up the phone, we don’t hang up until we close, and we do not — under any circumstances — leave money on the table.
“The name of the game: move the money from your client’s pocket into your pocket.”
— Mark Hanna, Senior Advisor
The Floor
Pick up the phone and start dialing.
Our distribution team operates a 24,000 sq ft trading floor in Lake Success, New York. Three shifts. No windows. No exits.
Jordan R. Belfort
Founder of the firm's distribution platform. Pioneer of the proprietary Straight Line Methodology. Has personally raised more in a single afternoon than most banks raise in a quarter. Reformed.
“Sell the dream.”
Donnie Azoff
Childhood friend of the founder. Architect of the firm's signature high-energy retail channel. Has eaten one (1) goldfish during a sales meeting. Will eat more if the comp justifies it.
“Are you serious right now?”
Mark Hanna
Twenty-five years on Wall Street. Coined the firm's foundational principle: that the only economic obligation is to move money from the client's pocket to your pocket. Lunch is a three-martini affair.
“Fugayzi. Fugazi. It's a wazy.”
Brad Bodnick
Operates the firm's Bayside, Queens distribution hub. Independent contractor. Brings unmatched access to the Long Island affluent retail channel. Does not, repeat does not, work for Stratton.
“I'm Brad. F'in Brad.”
The Pitch · Interactive
Sell me this pen.
The four-step methodology taught in the firm’s onboarding program. Click through each step. Then go pick up the phone.
Sell me this pen.
What does the prospect do? They describe the pen. The ink. The grip. The brand. They are selling features. They are losing.
“Features are for losers. The pen sells itself once the buyer has a reason to need it.”
The Straight Line
The only thing standing between you and your goal is the bullshit story you keep telling yourself.
— The Wolf of Wall Street, 2013
Open an Account→Crack Rock Capital is not currently registered with any regulatory body. This is, technically, a feature.